Rapper Cordae has a lot on his plate these days regarding new music, soon-to-be child with partner Naomi Osaka, and partnerships. The latest venture for the 25-year-old is stepping into new territory with a collaboration between his collective brand Hi-Level and PUMA. The Grammy-Nominated artist and footwear brand introduced an eight-piece collection of garments with a reenergized, street-style look.
“Hi-Level, that’s owned 100 percent by me. This is something I’m passionate about,” Cordae told the Earn Your Leisure podcast. “All my friends, we all on that Hi-Level sh-t. All my fans are all on that Hi-Level shit, so this is something that’s near and deep to my heart, and I own it. It’s my sh-t.”
The collection includes an array of dark colorways, bold graphic prints, and classically designed runners like the HI-LEVEL Suede and HI-LEVEL RS-X featuring the signature PUMA logo. Affordably starting at $40, the collaboration has created a gray denim textured jacket, hoodie and sweatpants coordinate and a few t-shirts.
“The Hi-Level Suedes are super important to me because of the details. The carefully thought-out details throughout the shoe,” Cordae told GU. “The metal tips, the Hi-Level logo placement, and the red accents. I wanted to have a shoe that you could wear with almost anything.”
“That wasn’t a focal point whereas Rihanna’s with PUMA, I wanna be with PUMA; Jay-Z’s with PUMA, I wanna be with PUMA. It happened organically,” he told Nice Kicks. “They started off with one of my music videos, and they [were] just sending me gear. I really enjoyed the gear.”
About Kenyatta: Clark Atlanta University and Medill School alumna Kenyatta Victoria is the Girls United writer covering everything from news, pop culture, lifestyle, and investigative stories. When not reporting, she’s diving deep into her curated playlists or binging her favorite comfort shows.