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Atlanta Fashion Week Partnered With Adidas Originals To Put Black Student Creatives At The Forefront
GU joined Atlanta Fashion Week with Adidas Originals, where young Black creatives took center stage with workshops, panels, and a… Read More
ABOUT ESSENCE GU™
GU is a global digital destination for young, multicultural individuals to find the community, mentors, perspectives, tools, resources, and opportunities to support them through their life’s milestones.

For the fith year in a row, GU Summit served as a safe space for young Black women, girls, and gender-expansive youth to come together and fellowship. Join us for another day filled with panels, networking, activations, and more.
WATCHLatest

Trinkets Are The New Marketing Tool, But They’re Hurting Your Pockets
From bag charms to the domination of Labubu, are trinkets really worth it? Read More
Feedback

Is Physical Media Making A Comeback For Gen-Z
From zines to cassettes, GU is unpacking the allure behind the rise of tangible media. Read More
Entertainment

Here’s The Best Final Moments From Kai Cenat’s Mafiathon 3
Here’s this week’s wildest and funniest highlights from Kai Cenat’s 3 from best moments to viral clips, and must-see reactions… Read More
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