Top Story

Atlanta Fashion Week Partnered With Adidas Originals To Put Black Student Creatives At The Forefront

GU joined Atlanta Fashion Week with Adidas Originals, where young Black creatives took center stage with workshops, panels, and a… Read More

ABOUT ESSENCE GU™

GU is a global digital destination for young, multicultural individuals to find the community, mentors, perspectives, tools, resources, and opportunities to support them through their life’s milestones.

Home

For the fith year in a row, GU Summit served as a safe space for young Black women, girls, and gender-expansive youth to come together and fellowship. Join us for another day filled with panels, networking, activations, and more.

WATCH
Home

Magic Unfiltered Podcast: Listen To The Latest Episode Of Magic Unfiltered

LISTEN

Latest

Trinkets Are The New Marketing Tool, But They’re Hurting Your Pockets

From bag charms to the domination of Labubu, are trinkets really worth it? Read More

Feedback

Is Physical Media Making A Comeback For Gen-Z

From zines to cassettes, GU is unpacking the allure behind the rise of tangible media. Read More

Entertainment

Here’s The Best Final Moments From Kai Cenat’s Mafiathon 3

Here’s this week’s wildest and funniest highlights from Kai Cenat’s 3 from best moments to viral clips, and must-see reactions… Read More

GET MORE INVOLVED

Are you interested in being a part of the Girls United team? We’re accepting applications for ambassadors, as well as writing contributors. See below.

Home

ESSENCE GU™ is looking to build a team of dedicated contributors.

Apply to be a Contributor
Home

Think you’d be a good fit for our ambassadors’ program?

Apply to be an Ambassador