Essence gu™
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
  • Privacy Policy
  • Terms of Service

Subscribe to Trending News

Our weekly newsletter with the latest celebrity news, fashion updates, interviews and exclusive offers!

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy. By supplying your cell phone number, you consent to receive marketing messages from ESSENCE. Please note that standard messaging rates apply from your provider.
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
Home • Radio

The "Buss It" Challenge Is Breaking The Internet

Erica Banks' song "Buss It" has inspired a viral fashion challenge that has Black girls showing out.
The “Buss It” Challenge Is Breaking The Internet!
By Brooklyn White · Updated May 1, 2024

Despite 2021’s heavy start, the viral “Buss It” challenge videos on social media have been a much-needed pick-me-up.

The glow-up series shows people dressed down right before they embark on a Cinderella-like transformation as they drop it low to the beat. The videos are backed by Erica Banks’ song “Buss It,” which was released during the summer of 2020 and samples the Billboard-charting single “Hot in Herre” by Nelly. 

Banks, a Dallas resident who is currently signed to 1501 Certified Entertainment, began gaining buzz after first recording “Buss It” in late 2019. She completed the single before signing to the label and partially credits Instagram with helping her bring it to Carl Crawford, CEO of 1501.

“Carl was on Instagram live one day, and I just so happened to join the live,” Banks said to the Dallas Observer in July 2020. “At the time, people were submitting their music via email, and he would play it on live and give feedback. I submitted ‘Buss It,’ and he liked it. A couple weeks later, he reached out to me.” She also got a major co-sign from rap queen Nicki Minaj after releasing a remix to Sada Baby’s “Whole Lotta Choppas” in 2020.

Article continues after video.

The “Buss It” trend has made quite a buzz across TikTok, Instagram and Twitter, with people of all gender identities popping up and showing out. Even R&B singer Monica has gotten in on the fun, sharing a cute clip that includes her son.

Banks’ YouTube video now has 1.4 million views and “Buss It” is shaping up to be her biggest single yet.

Keep scrolling to see a few of our favorite videos from the “Buss It” challenge and be sure to tag us if you decide to share your own!

https://twitter.com/leonrhoden__/status/1347610296643432449

ITS THE GREEK UNITY FOR ME
🐩💛💙🕊🤍💙🐸💕💚🐘❤️🖤#fyp #bussit #Greek Unity Challenge who you with ? #nolagreek #nogp #ΔΟΠΕΓΡΕΕΚ #sgrhoupdates #womenofsgrho #sigmagammarho pic.twitter.com/sK7Y2fMUc7

— Women Of SGRho 💙💛 (@womenofsgrho) January 11, 2021

Y’all i love Monica so much! Please watch this lol #BussItChallenge pic.twitter.com/Sup7QRHCoU

— Devry✨ (@itsdevry) January 10, 2021

Get it from my mama 😉#BussItChallenge pic.twitter.com/Qb70XYXy2x

— IG:PaigeLeneigh (@PaigeLeneigh) January 10, 2021

I’m kinda late but here’s mine💓 #BussItChallenge pic.twitter.com/i4rMqBrJKM

— kalii💞 (@kaliirey_) January 11, 2021
https://twitter.com/FineappleG/status/1348312371014598659
https://www.instagram.com/p/CJ39fyUHHor/
TOPICS:  Erica Banks
Connecticut Family Seeks Answers After Lauren Smith-Fields Was Found Unresponsive In Her Apartment

COMPANY
INFORMATION

OUR COMPANY
CONTACT US
JOB OPPORTUNITIES

SUBSCRIBE

NEWSLETTERS
DISCOVER MORE EVENTS
Follow Us

MORE ON
ESSENCE GU™

HOME
RELATIONSHIPS
BEAUTY
HAIR
FASHION
EVENTS

ESSENCE GU™ is part of ESSENCE Ventures

ESSENCE GU™ may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Ventures. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms