Essence gu™
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
  • Privacy Policy
  • Terms of Service
  • Girls United Accessibility Statement

Subscribe to Trending News

Our weekly newsletter with the latest celebrity news, fashion updates, interviews and exclusive offers!

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy. By supplying your cell phone number, you consent to receive marketing messages from ESSENCE. Please note that standard messaging rates apply from your provider.
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
Home • Radio

This could prove to be a huge benefit for artists.
SoundCloud May Begin To Allow Users To Pay Artists Directly
By Brooklyn White · Updated May 1, 2024

Music platform SoundCloud is on the brink of a change that could shift the way the streaming world is expected to operate. Billboard reports that the service may soon allow listeners to pay artists directly, addressing a longtime gripe from musicians and converting to a user-centric model.

Billboard‘s source revealed that SoundCloud is still weighing their options, but are believed to be making an announcement before the end of March 2021. Apparently, this move comes in the midst of pressure from the British government, who is cracking down on inequity in streaming with claims that major labels are usually the ones who benefit the most.

At the moment, the “pro rata” model is most dominant—rights holders to music are paid based in accordance to how well the most popular songs are doing streaming wise over an increment of time. But after streaming services labels, distributors and publishers take their respective cuts, some don’t believe the remainder they’re receiving is a fair amount.

As Pitchfork pointed out in a 2020 reported piece, the struggles of streaming have only been heightened by the COVID-19 pandemic. Since most artists are not able to tour or make certain lucrative appearances, their income has drastically been cut and some are now relying more heavily on streaming. But because these monetary amounts are so low, the problems with streaming have become more pronounced.

Ultimately though, putting music on streaming services is the way to go, as people are listening to more music but investing less in albums, as shared by a 2019 report by Rolling Stone. Streaming can increase the likelihood of music discovery, or help an artist capitalize on a viral social media moment—but at what cost?

Hopefully, SoundCloud makes the switch, alters how artists are paid and inspires other companies to do the same.

Photo credit: SoundCloud

TOPICS:  music Soundcloud
Yung Miami And Her Mom, Keenya Young, Attend NBA Playoff Game

COMPANY
INFORMATION

OUR COMPANY
CONTACT US
JOB OPPORTUNITIES

SUBSCRIBE

NEWSLETTERS
DISCOVER MORE EVENTS
Follow Us

MORE ON
ESSENCE GU™

HOME
RELATIONSHIPS
BEAUTY
HAIR
FASHION
EVENTS

ESSENCE GU™ is part of ESSENCE Ventures

ESSENCE GU™ may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Ventures. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms | Accessibility Statement