The award-winning textured hair brand KISS Colors & Care announced the opening of the 2024 Next Generation Leaders Scholarship application. An extension of the brand’s philanthropic arm, the KISS Colors & Care Foundation, the scholarship will award up to $15,000 to five students to assist with the cost of their post-secondary education ambitions.

“KISS Colors & Care’s commitment to championing confidence and self-expression goes beyond the styling solutions we provide. At the core of our philosophy is empowering the minds of the next generation of trailblazers, changemakers and industry leaders, ensuring that they realize their full potential,” says Jennifer Clark, Director of Marketing.

The Next Generation Leaders Scholarship is open to high school seniors. Interested applicants can apply online beginning April 15, 2024, and applications will close on May 6, 2024, at midnight Eastern Standard Time. The scholarship may be used toward post-secondary education, including two—and four-year universities, trade schools, or vocational programs.

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“We are excited to continue the work of the KISS Colors & Cares Foundation for the second year, specifically through our Next Generation Leaders Scholarship,” Clark says. “It is a testament to how we mobilize our mission to arm our communities with the tools and resources to be their authentic self and create their pathways to success.”

In addition to its annual scholarship program, the KISS Colors & Care Foundation offers educational advancement support for different age groups. The three-pillar program provides resources for students in primary school, post-high school and college, with the goal of driving students forward in their education and career development. For more information and to learn how to apply for the Next Generation Scholarship Program, visit colorsandcare.com/foundation.

About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.