Essence gu™
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
  • Privacy Policy
  • Terms of Service

Subscribe to Trending News

Our weekly newsletter with the latest celebrity news, fashion updates, interviews and exclusive offers!

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy. By supplying your cell phone number, you consent to receive marketing messages from ESSENCE. Please note that standard messaging rates apply from your provider.
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
Home • Bo$$y

Fenty Beauty Mascara Is On The Way

Rihanna revealed that the cosmetic brand is expanding and will soon include mascara.
Fenty Beauty Mascara Is On The Way!
(cm) AE11BRICE_CM Denver author Carleen Brice at her home on Monday October 5, 2009. Brice’s first novel, “Orange Mint and Honey” has been optioned for a Lifetime movie. A portrait of Zora Neale Hurston looks down over Brice’s work space. Hurston is Brice’s literary angel. Cyrus McCrimmon, The Denver Post (Photo By Cyrus McCrimmon/The Denver Post via Getty Images)
By Brooklyn White · Updated May 1, 2024

What can’t Rihanna do? Over the past fifteen years, she’s released eight studio albums, started a beauty line, partnered with LVMH on her own luxury brand clothing line, and also ventured into the world of lingerie. Now, the queen is expanding her cosmetic line, Fenty Beauty, and it will now include mascara.

“Ya done know that @fentybeauty was coming to dominate the mascara game too, ” Rihanna wrote on Instagram. “#FULLFRONTALMASCARA with a brush that lifts lashes on the fat side, and defines and curls on the flat side!” If you’re an avid fan of mascara (like we are), you know that this is one of the toughest things to deal with when applying. Thankfully, the good sis Rihanna is always looking out.

View this post on Instagram

A post shared by badgalriri (@badgalriri)

Fenty Beauty’s mascara will be available for purchase on January 16th. You’ll be able to purchase it online, as well as at Sephora, Harvey Nichols, Boots, and Sephora inside of JC Penny.

TOPICS:  Beauty Fenty Beauty mascara Rihanna
Stacey Abrams Talks Trump’s Futile Attempts To Overthrow Georgia Election Results

COMPANY
INFORMATION

OUR COMPANY
CONTACT US
JOB OPPORTUNITIES

SUBSCRIBE

NEWSLETTERS
DISCOVER MORE EVENTS
Follow Us

MORE ON
ESSENCE GU™

HOME
RELATIONSHIPS
BEAUTY
HAIR
FASHION
EVENTS

ESSENCE GU™ is part of ESSENCE Ventures

ESSENCE GU™ may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Ventures. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms