Online dating is becoming a safer. According to the Tinder Pressroom, the Tinder app will be implementing new safety measures with voluntary ID verification for users across the world.
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“ID Verification is complex and nuanced, which is why we are taking a test-and-learn approach to the rollout,” Rory Kozoll’s, Tinder’s Head of Trust & Safety Product, statement read in the official press release. “We know one of the most valuable things Tinder can do to make members feel safe is to give them more confidence that their matches are authentic and more control over who they interact with. And we hope all our members worldwide will see the benefits of interacting with people who have gone through our ID verification process. We look forward to a day when as many people as possible are verified on Tinder.”
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Tracey Breeden, VP of Safety and Social Advocacy at Match Group, added, “We know that in many parts of the world and within traditionally marginalized communities, people might have compelling reasons that they can’t or don’t want to share their real-world identity with an online platform,” she said. “Creating a truly equitable solution for ID Verification is a challenging, but critical safety project and we are looking to our communities as well as experts to help inform our approach.”
According to HYPEBAE, the safety feature was first introduced in Japan back in 2019. The verification will be voluntary with the exception of areas where mandated by law, and is “based on the inputs received will evolve to ensure an equitable, inclusive and privacy-friendly approach to ID Verification.” The findings from the first rollout were then used to move forward with the development of the feature. Though there is no official launch date, the new feature is expected to premiere in the coming quarters.
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