Mostly everyone has fallen accustom to having one or two SheaMoisture products in their beauty cabinet and the brand’s latest campaign showcases that its reign in the natural hair community is not stopping any time soon.
For its most recent project, the beauty and personal care brand launched “It Comes Naturally,” an unapologetic celebration of Black women, and solidifies the message of the brand’s long standing commitment to women of color.
“SheaMoisture was founded as a response to needs in our community, not only for premium products celebrating our natural hair, but also institutional and cultural needs,” SheaMoisture CEO Cara Sabin expressed in a statement. “We’re proud to introduce this campaign, a true labor of love and an uncompromised collaboration with other Black voices and storytellers.”
For this particular campaign, SheaMoisture tapped six Black female artist; Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega. Each was asked to craft illustrations that bring to life the stories, legacy, and heritage carried by Black women through different generations.
SheaMoisture also announced its new, unprecedented pledge to commit proceeds from products sold as an investment to Black women entrepreneurs. This comes in conjunction with the beauty brand launching a series of social initiatives within the last few months.
Check out the “It Comes Naturally” campaign below. For more information, visit www.sheamoisture.com.
Illustration By Rachelle Baker
Illustration By Monica Anahou
Illustratoin By Reyna Noriega
Illustration By Bisa Butler