Lil Nas X continues to show his haters that he’s far from a one-hit wonder.
On July 23, the rapper released his third single of the year, “Industry Baby,” produced by Kanye West and Take a Daytrip.
The release of “Industry Baby” follows a two-minute teaser released earlier this week wherein Lil Nas X was “on trial.” The music video — set three months later — follows Nas planning to escape the fictional Montero State Prison with the assistance of cellmate Jack Harlow.
Days prior to the song’s release, Lil Nas X shared a letter he wrote to his 20-year-old self, promising to keep going despite public criticism. ‘[I] need you to release that you have the opportunity to be the person that you needed growing up. i need you to stop feeling sorry for yourself. and i need you to remember that the only person who has to believe in YOU is YOU,” Lil Nas X wrote in the candid letter shared on his Twitter.
Lil Nas X also collaborated with The Bail Project in efforts to put an end to cash bail — which is described as “one of the key drivers of mass incarceration and structural racism in the U.S criminal legal system.”
“Music is the way I fight for liberation. It’s my act of resistance. But I also know that true freedom requires real change in how the criminal justice system works. Starting with cash bail. This isn’t just theoretical for me. It’s personal. I know the pain that incarceration brings to a family. And I know the disproportionate impact that cash bail has on Black Americans.” The “Montero” rapper said in a statement.
Watch the NSFW video for “Industry Baby” below: