Beyoncé, Blue Ivy, Rumi And Sir Are Featured In New IVY PARK Kids Rodeo Ad
When IVY PARK and Adidas debuted their first collection, Blue Ivy, Rumi and Sir Carter were seen behind the scenes sporting the iconic collaboration. This eft fans wondering if Bey would ever release IVY PARK Kids. Finally, the wait is over as the Adidas and Beyoncé venture will now expand its collaboration to kids apparel with their fourth launch, IVY PARK Rodeo.
The kids capsule line will include 16 apparel styles taking inspiration from the adult collection, so family and friends can match with their mini-me.
Included in the capsule are a Washed French Terry Hoodie, Sweatpants, Crop and Graphic Tees, Shorts, Tights and a Woven Windbreaker as well as fun color features such as Purple Glow, Glory Blue, and Ambient Blush.
With prices ranging from $20 to $65, and sizes from 2T to kids XL, affordability meets inclusivity making sure every kid can rock their park.
During her interview with Harper’s Bazaar for their Icon Issue, Beyoncé touched on the new kids capsule expressing her excitement and how it was bound to be.
“On our family vacations, we love to coordinate our outfits.” Beyoncé told Harper’s Bazaar. “My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra smalls so we could match. So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children’s sizing.”
IVY PARK Rodeo is a refreshing contemporary take on classic Western wear paying homage to the Black cowboy experience. Stemming from a mixture of Beyoncé’s upbringing in Texas and altered American history leading to the erasure of Black cowboys, the collection draws inspiration from the cultureHouston Rodeo through with elements athleisure wear.
“Through time, black rodeos showcased incredible performers and helped reclaim our place in western history and culture,” Beyoncé explains. “We were inspired by the culture and swag of the Houston rodeo. We combined classic elements with the athletic wear of IVY PARK x adidas, adding our own spin, monogrammed denim, chaps and cowhide.”
IVY PARK Rodeo will launch exclusively online for 24 hours on August 19th, followed by a wider global launch in store August 20.
Watch Queen Bey and her family star in the new ad below.
Photo credit: IVY PARK/Adidas