Gen Z Business Spotlight: The Purple Vault

Happy Black Business Month

Welcome to the Girls United Gen Z business spotlight feature celebrating Black Business Month. Created in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr, the two wanted to create an agenda to support Black businesses.

As time evolved, we’ve seen the next generation discover value in the Black dollar. Gen Z’ers realize the importance of ownership. According to PNC Bank, About 62% of Gen Zers have started or plan to start their own business.

To celebrate a month that allows business owners to share their products and services, the first Gen Z brand we want to spotlight is the Purple Vault. Check out our top items to purchase from the Black-owned brand.

Read ‘Successful Business Owners Tackle Preventing Burnout’

Fuzzy Bucket Hat – Red, White, & Pink $45

The Fuzzy bucket hat is the perfect accessory for the fall season as we transition into muted dark colors but still serves as an opportunity to add a pop of color to your outfit.

Night Owl Sunglasses $15

Looking for classic dark shades as the seasons change? These glasses elevate any look you put together for any season.

Elsa Earrings $10

As we enter the fall season major events like homecoming are on the rise. The Elsa earrings serve as great accents to any gown you may wear at your events.

Cher Handbag $20

The Cher Handbag adds to the nostalgic trend we see online. The shoulder bag helps bring out different colors in whatever outfit you sport.

Georgia Handbag $35

The Georgia handbag comes with a snake print pattern and gold accents that create a versatile look with any ensemble you put together.

Read ‘Black Business Owners Weigh In On Taking Products To Corporate’

About Kenyatta: Clark Atlanta University and Medill School alumna Kenyatta Victoria is the Girls United writer covering everything from news, pop culture, lifestyle, and investigative stories. When not reporting, she’s diving deep into her curated playlists or binging her favorite comfort shows.

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