Publicists hold the keys to the media industry, serving as the crucial link between their clients and the vast landscape of mainstream media. Gen Z’ers are moving up in the digital space and using their craft to curate strategies and meticulously plan.
As figures with multiple hats, you can catch these Zillennials with a phone in hand, putting together the next event, chattering with journalists, and introducing their clients to key contacts. With the help of social media amplifying the new class of media powerhouses, we’ve seen memorable fashion week events and press runs from these key players.
Gen Z is taking over the media world, each position at a time. Here are some of the star publicists to keep on your radar.
Read ‘GU Office Hours: Easy Scholarships To Apply For Before Graduation’
Ah-Niyah Gold Founder, A Gold Consulting
A Gold Consulting is a New York-based fashion and beauty communications agency run by PR maven Ah-Niyah Gold, who has years of experience in the fashion industry. Their lineup includes emerging star brands such as Topicals, Homage Year, and Theophilio, which mirrors the cultural ethos at A Gold.
Taylor Webster Music Lead, Metro Public Relations
Taylor Webster reps some of your favorite stars, including Bryson Tiller and Uncle Waffles. She works around the clock to ensure her clients get optimal coverage for album rollouts, press releases, and other key moments.
Janelle Gibbs Vice President of Publicity, 300 Entertainment
Janelle Gibbs serves as the Vice President of Publicity at 300 Entertainment, a renowned label that has fostered the careers of notable artists such as Tee Grizzley and Hunxho. Recently, Gibbs was appointed to the XXL Awards Board and continues leading campaigns for today’s and future stars.
Lluvia ‘Jubi’ Pérez Founder, Swank! Studio
Lluvia “Jubi” Pérez founded Swank! Studio is a 360-degree agency specializing in production, public relations, and brand development.
Tyler White Associate Publicist, The Door & Co-Founder Of Not Home
Tyler White boasts an impressive track record of achievements at The Door and within her own production agency, Not Home. Notably, she recently orchestrated Mea Culpa’s fashion week extravaganza, spotlighting acclaimed rappers Karrahbooo and Anycia.
Maya McHenry Brand Partnerships Coordinator, Skai Blue Media
Maya McHenry is a power publicist to one of Gen Z’s most influential activists, Marley Dias, and actress Marsai Martin. Her work at Skai Blue Media shines through Dias, who is constantly in the limelight and receiving the recognition she deserves through partnerships with brands like Versace, Nike, Marie Claire, and more.
Festicia Bovell Hunter PR and Founder of Focus Magazine
Festicia Bovell wears multiple hats in her professional realm. She serves as a PR and Social Media strategist at Hunter PR, a renowned agency affiliated with Diageo, one of the leading alcohol conglomerates globally.
Jayda Aliyah PR Manager, Grey
Jayda Aliyah is a multi-hyphenate who runs PR at the advertising company Grey. Grey creates ad campaigns for corporate giants like Coca-Cola, Kellogg’s, and Tumi.
Stephanie Burchell Global Influence Coordinator, Calvin Klein
Stephanie Burchell oversees the contracting and management of talent globally. As social media influencers continue to wield significant influence, talent relations have become a pivotal aspect of public relations. Burchell’s responsibilities include guaranteeing that the talent associated with Calvin Klein accurately reflects the brand’s values and actively contributes to its advancement.
Miranda Webster Public Relations Coordinator, AM PR Group
Miranda Webster was promoted from PR Assistant to Coordinator within just a few months at AM PR Group. AM PR is an all-women-run agency representing stars like Issa Rae, Monet McMichael, Normani, and Shameik Moore. At AM, the team works tirelessly to ensure that each client receives the coverage and exposure they deserve.
