Fresh from her high school graduation, Priah Ferguson is stepping into a new era, one that feels deeply personal and full-circle. Best known for her role as Erica Sinclair on Netflix’s Stranger Things, Ferguson is embracing life beyond the screen while leaning into moments that once felt just out of reach. This season, that looks like prom, but through a new lens, as she balances her evolving career with meaningful, real-life milestones. “Prom is about celebrating you, your style, your personality, and your energy,” Ferguson tells GU. “The best thing you can wear is confidence, and that comes from feeling comfortable in your own skin.”
Now, in partnership with Macy’s, Ferguson is bringing that perspective to the forefront with her curated prom edit as part of the retailer’s “Celebrations Start at Macy’s” campaign. Inspired by her own experiences and helping her younger sister prepare for the big night, her edit reflects a mix of bold, soft, and statement-making styles designed to help every girl feel confident in her choices. “Everyone deserves to feel like a star that night, and that was at the center of everything I had in mind when curating this collection,” she adds.
Beyond the dress, Macy’s is reimagining prom shopping as a complete experience. Across more than 200 stores nationwide, the brand is offering everything from personal styling sessions and live beauty demonstrations to customization stations and photo-ready moments, transforming what can often feel overwhelming into something memorable and enjoyable. With Ferguson at the center of this campaign, the message is clear: prom is not just about how you look, but how you feel every step of the way. From sleek silhouettes to standout gowns, Ferguson’s prom edit is filled with pieces that celebrate every style and type of confidence. Ahead, discover standout dresses from her curated selection.
