At the 2025 Super Bowl in New Orleans, Blue Ivy Carter, the 13-year-old daughter of Beyoncé and Jay-Z, made a striking appearance, not only showcasing her growing sense of style but also cementing her place in the fashion world. While her entire outfit turned heads, and headlines one particular accessory stole the show: her bag.
Blue Ivy’s outfit was a modern yet stylish blend of casual chic and high fashion. She donned a Balenciaga leather jacket that perfectly complemented her wide-legged, frayed denim cargo pants—a true reflection of Gen Z’s love for oversized, relaxed silhouettes. This cool, laid-back vibe was further amplified by her choice of white sneakers, black sunglasses, and bold gold chains. Together, these pieces made a fashion statement that was youthful yet undeniably high-end.
However it was the Ashley Minimalist Baguette Leopard Bag by Ciriaco, typically priced at $450, but on sale for $150, that truly made her look stand out. Founded by Ashely Ciriaco, the bag’s unique design combined a sleek, minimalist silhouette with the boldness of a leopard print, adding a touch of sophistication while maintaining a youthful flair. The bag’s luxe design and its timeless appeal made it the perfect accessory to elevate her entire look.
Blue Ivy’s decision to pair this eye-catching bag with her outfit was a nod to her growing influence in fashion circles.The Ciriaco brand has been spotted in the closet of singer Chloë, and sported by Aleali May. The leopard print, often seen in high fashion, shows Carter’s understanding of how to mix luxury and style while staying true to her personal aesthetic. The bag didn’t just complement her outfit—it became a focal point, with its elegant design contrasting beautifully against the ruggedness of her cargo pants and oversized jacket.
While many young stars might have chosen to wear a simple accessory, Blue Ivy chose to make a statement. The Ashley Minimalist Baguette bag isn’t just a stylish item; it’s a representation of her sophisticated taste and ability to choose high-end fashion pieces that reflect both current trends and her own unique personality. Her choice of this bag demonstrates her eye for luxury and proves she’s not just following trends, but helping set them.