Social media has become a powerful tool in shaping public opinion, particularly during election seasons. However, this influence comes with significant risks, especially in the spread of misinformation. Platforms like Facebook, Twitter, and TikTok allow information to be disseminated rapidly, reaching millions of users within minutes. Unfortunately, the algorithms prioritizing sensational content often amplify misleading or false information, making it difficult for users to distinguish between credible news and misinformation. This can lead to widespread confusion and the shaping of opinions based on inaccurate information. During election seasons, the stakes are even higher.
While platforms have implemented fact-checking measures and labeled some content as misleading, these efforts often fall short due to the sheer volume of content and the sophistication of those spreading false information. As a result, misinformation remains a pervasive challenge, undermining the integrity of elections and the democratic process. Ksenia Hubska, Data lead at EduBirdie, shared essential tips on how to avoid misleading headlines and information during election season.
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Verify All Information
Getting caught up in bold headlines can be accessible without additional research, so getting your news from different perspectives and cross-checking facts is essential. “Don’t rely on social media only – even if TikTok seems like a perfect source, remember that journalists verify info, while influencers might not,” Hubska says. “Plus, social media loves recycling old stories, so make sure the news is current. Reliable news should have clear origins and be verified by multiple reputable sources.” When verifying a source, a quick reminder is to check domain names: .org, .com, .edu, or .gov, which are usually more legit than .biz or .info.
Use Your Gut When Reading Stories
Analyze the intent behind the news. Is it meant to inform, provoke, sell, or call you to action? “Watch out for stories that use flashy language or push conspiracy theories without proof,” she says. With recent theories about the assassination attempt on Trump spreading like wildfire, look beyond the fanfare and monitor emotional responses such as anger, fear, or despair.
Be Cautious With Social Media
Before sharing political content, it’s essential to fact-check to avoid spreading misinformation. Hasty posts can amplify false narratives, leading to unnecessary conflict and confusion. Verifying sources ensures that the information shared is accurate and responsible. “Pause before you hit share; if something feels off, trust your instincts and take it as a sign to investigate further,” she says. “One more great rule on sharing: stick to what you’ve seen firsthand to avoid spreading misinformation.”
Avoid AI-Generated Content
During election season, it’s crucial to be cautious about AI-generated content, as it can be used to create misleading or false information that might influence voters. To stay informed, people should verify the authenticity of the information from trusted sources before sharing or acting on it. “Tech companies are pushing AI tools to get news, but these can be inaccurate, including past events,” she says. “Be cautious of AI-generated images and deep fake videos. Spot the fakes—look for extra or missing fingers, weird textures, or glitches. But don’t go full conspiracy like Britney Spears fans doubting her existence.”
About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.