Juicy Couture recently announced NCAA Champion and two-time WNBA All-Star Angel Reese as its newest global ambassador and creative collaborator. Alongside the debut of Angel Couture, a signature apparel collection co-designed by Reese, she also steps into the spotlight as the face of the brand’s iconic fragrance, Viva La Juicy.
The Bayou Barbie continues to be a force to be reckoned with, setting WNBA records for the most consecutive double-double games by a rookie and the most in any player’s first two seasons. Reese radiates main character energy, embodying Juicy’s legacy of confidence, glamour, and timeless appeal.
Named one of Harper’s Bazaar’s Icons and BET’s Sportswoman of the Year, Angel has built an impressive brand portfolio with Reebok, Reese’s, Beats, and more. Her collaboration with Juicy Couture feels like a natural fit, especially as she expands her influence beyond the court. This year, she became the first professional athlete to walk in Victoria’s Secret’s annual fashion show, proving she can dominate both the hardwood and the runway.
Beyond her athletic and fashion achievements, Reese is a dedicated advocate for gender equality in sports, consistently challenging the double standards that women face. For her, this partnership is a full-circle moment. “I grew up loving the brand, so representing Viva La Juicy and co-designing my own collection has been incredible,” said Reese. “Juicy Couture has always been about confidence and having fun with fashion. With Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable.”
Fashion isn’t new territory for Angel. Earlier this year, she graced the cover of Vogue, adding another milestone to her growing list of accomplishments. She also founded the Angel C. Reese Foundation in 2023, an organization dedicated to empowering young girls and women through sports, education, and financial literacy. Her commitment to mentorship and representation continues to inspire a new generation of women to lead boldly and dream without limits.
Juicy Couture, known for its nostalgic LA-inspired designs, continues to evolve while staying rooted in its heritage of everyday glamour. The limited-edition Angel Couture collection showcases signature Juicy staples, including graphic baby tees, luxe velour sets, and sparkling heritage logos reimagined through Angel’s fearless lens.
Blending court side confidence with Y2K-inspired glam, this collaboration celebrates the era of game changers. From sleek black sets to vibrant shades of pink and blue, Angel Couture embraces all body types, encouraging every woman to look good, feel good, and own her moment unapologetically. Shop the collection now online.