September signifies one thing: Fashion. New York Fashion Week is just around the corner, offering us the chance to witness brands showcase their creativity through stunning clothing designs on the runway. These collections are anticipated to shape the new wave of fashion trends, significantly impacting the city’s economy while sparking discussions around cultural values, sustainability, and innovation. As designers curate a theme around these collections, influencers are left in awe and eager to indulge in the activities surrounding New York Fashion Week.
Sometimes Fashion Week can be expensive, but there are events that will not break the bank. For fashion enthusiasts in New York, this also means a surge of pop-up events. As pop-ups become increasingly popular among companies, brands are seizing the opportunity to connect with potential buyers through immersive and innovative experiences. Fashion is no longer solely about the clothing; it now focuses on how brands can make consumers feel. By creating positive emotional connections, brands foster loyalty through exclusive popups showcasing their creativity by integrating the shopper with valuable content filled with memorable moments. GU created a list full of pop-up events to attend this month for the aspiring fashion lover.
Upcoming Events
SFWRUNWAY: NYFW + Pop-Ups
September 11th- 14th
https://www.nycforfree.co/events/sfwrunway-nyfw-pop-ups
Christian Louboutin x Fétiche Pop Up
September 12th-14th
https://www.averagesocialite.com/nyc-events/2025/9/6/christian-louboutin-ftiche-pop-up
Glow Recipe Bingsoo Cafe
September 19th-21st
https://www.nycforfree.co/events/glow-recipe-bingsoo-cafe
Coconut Cult NYC Pop Up: Coconut Cult Collab Lab
September 11th-21st
https://www.nycforfree.co/events/coconut-cult-collab-lab
Vita Coco Concrete Jungle Gym
September 20th-21st
Cetaphil Derm On Tour
September 20th
https://www.nycforfree.co/events/cetaphil-derm-on-tour
NYFW Pop-Up Haus by Fashion Week Haus
September 10th -17th
https://www.fashionweekhaus.com/events/newyork
Revlon x WWD NYFW Activation
September 20th
https://www.averagesocialite.com/nyc-events/2025/9/20/revlon-x-wwd-nyfw-activation-nyc
Makeup by Mario SOHO Pop-Up Truck
September 12th-15th
https://www.averagesocialite.com/nyc-events/2025/9/14/makeup-by-mario-soho-pop-up-truck-nyc
Glance AI NYFW Pop-Up
September 12th-14th
https://www.averagesocialite.com/nyc-events/2025/9/12/glance-ai-nyfw-pop-up-nyc
Mozy East Village NYFW Vintage Bazaar
September 16th
https://www.eventbrite.com/e/moxy-east-village-nyfw-vintage-bazaar-tickets-1645054876419
A.Shimus Pop-Up Event @Flying Solo
September 19th & 28th
https://www.eventbrite.com/e/ashimus-pop-up-event-flying-solo-tickets-1653183800249
Cafe Gourmand by Lush Cosmetics
September 19th-20th
https://www.averagesocialite.com/nyc-events/2025/9/19/caf-gourmand-by-lush-nyc
FGM Bespoke Hosts ‘NYFW Pop-Up &Showroom’
September 11th -16th
https://www.instagram.com/p/DNb-cq2tXY2/?igsh=MWQ0MDFubGI3dGJxeA==
MAMAN X Moroccan Oil Pop-Up
September 4th-31st
https://www.nycforfree.co/events/moroccanoil-treatment-mist-pop-up-at-maman
Fenty Beauty Complexion Cafe
September 20th-21st
https://www.nycforfree.co/events/fenty-beauty-complexion-cafe
Past Events
LIVE TINTED X Ultra Truck
September 10th
https://www.averagesocialite.com/nyc-events/2025/9/10/live-tinted-x-ulta-truck-nyc
DAZED ‘Shell Shocked’ Sneaker Custom Lab
September 11th
https://www.averagesocialite.com/nyc-events/2025/9/11/dazed-shell-shocked-sneaker-custom-lab
NYFW Magic Society Pop-Up & Give Away @ Mocy Les
September 12th
https://www.eventbrite.com/e/nyfw-magic-society-pop-up-giveaway-moxy-les-tickets-1632997382129
A Bakery-Themed Game House Pop Up By Lattafa perfumes
September 6th-7th
PRADA New York Paradigme Pop-Up
September 6th-7th
https://www.nycforfree.co/events/prada-paradigme-pop-up
Lingua Franca x The Bowery Hotel Pop Up Shop
September 9th
https://www.averagesocialite.com/nyc-events/2025/9/9/lingua-franca-x-bowery-hotel-merch-pop-up-nyc
ItGirlExchange ‘Haus Of It Girl NYFW & Showroom’
September 13th
https://www.instagram.com/p/DNqYy78O1ki/?igsh=YzFlaXpqbDB3OG96
Fabfitfun Pizza Pop-Up
September 14th
https://www.averagesocialite.com/nyc-events/2025/9/14/fabfitfun-pop-up-at-upside-pizza-nyc
TATA HARPER X Radiance Runway
September 14th
https://www.averagesocialite.com/nyc-events/2025/9/14/tata-harper-radiance-runway-event-nyc
The Mask Market By Olaplex
September 13th-14th
https://www.averagesocialite.com/nyc-events/2025/9/13/the-mask-market-by-olaplex-nyc
Caffe Guess
September 13th-14th
https://www.eventbrite.com/e/caffe-guess-tickets-1664970253849
Chillhouse SOHO Grand Reopening
September 11th
https://www.averagesocialite.com/nyc-events/2025/9/11/chillhouse-soho-grand-reopening-nyc
TIRTIR World Tour
September 12th-13th
https://www.averagesocialite.com/nyc-events/2025/9/12/tirtir-world-tour-nyc
Revlon x Who What Wear Beauty Bar Pop-Up
September 13th
https://www.revlon.com/pages/www-x-revlon-beauty-bar-nyfw
Entire Studios New York Fashion Week Sample Sale
September 12th-13th
https://www.instagram.com/p/DOKQrjtkio1/?igsh=MTZ1dnNuZzg5NGZ5bA==
True Religion Icons Pop Up
September 12th
https://www.nycforfree.co/events/true-religion-own-your-true-pop-up-truck
Southern Yankee x South House
September 13th
https://www.instagram.com/p/DOE7De8kqaW/?igsh=ZzZsNHQzaWJ5bzQ4
Billionaire Boys Club ‘Mantra Market’
September 11th
https://www.instagram.com/reel/DN-vaaqDQSu/?igsh=NzVsdnB1ejlobXU4
IDKN ‘NYFW Pop Up’
September 12th
https://www.instagram.com/p/DN8f352Dfzb/?igsh=eGd2bTJ2dXk5amYz
Phlur: A Pop-Up with a Twist
September 10th-11th
https://pulsd.com/new-york/events/sephora-soho/phlur-a-pop-up-with-a-twist.amp
“The Astral Hour” a BYREDO POP UP
September 13th-14th
https://www.nycforfree.co/events/byredo-the-astral-hour
Only OLAY Pop-Up
September 12th -13th
https://www.nycforfree.co/events/only-olay-pop-up
“IRL in NYC” NOYZ pop up
September 12th
Oh Polly X Leons Bagel
September 9th
https://www.averagesocialite.com/nyc-events/2025/9/9/oh-polly-x-leons-bagels-nyc
Majesty’s Pleasure ‘Leisure Tour Club’
September 10th
https://www.averagesocialite.com/nyc-events/2025/9/10/majestys-pleasure-leisure-club-tour-nyc
Soma New York Fashion Week Experience
September 10th
https://www.averagesocialite.com/nyc-events/2025/9/10/soma-new-york-fashion-week-experience-nyc
Sev Laser: NYF(ACIAL) Week Pop-Up Cart
September 12th
https://www.averagesocialite.com/nyc-events/2025/9/12/sev-laser-nyfacial-week-pop-up-cart-nyc
J. Crew at 190 Bowery
September 12th-13th
https://www.averagesocialite.com/nyc-events/2025/9/12/jcrew-at-190-bowery-for-nyfw-nyc
Nordstrom Beauty
September 13th
https://www.averagesocialite.com/nyc-events/2025/8/29/nordstrom-beauty
Cool Sips x Poppi
September 13th