Essence Festival, known for its vibrant celebration of culture and entertainment, is actively carving out space for Zillennial attendees through the next generation: GU Creator’s House and Kickback. Recognizing the unique interests and needs of the Zillennial generation, we’ve tailored these experiences to resonate with their digital-savvy and vibrant audience. GU Creator’s House (Friday, July 5th & Sunday, July 7th) is a hub for young content creators, offering workshops, panels, and networking opportunities with industry leaders. This space empowers Zillennials by providing them with the tools and connections necessary to thrive in the digital content creation space, fostering a sense of community and collaboration.
On the other hand, the Kickback (Saturday, July 6th, from 2-7 pm) is the space to break out of the professional norm and let loose. By blending entertainment with meaningful engagement, Kickback is here to capture the spirit of Zillennials through live performances, DJ sets, and immersive activations that encourage attendees to unwind and connect with one another. By integrating these elements, Essence Festival ensures that Zillennials enjoy and find value in the connections formed during the event.
Essence Festival’s GU Creator’s House and Kickback highlight the festival’s commitment to inclusivity and innovation. By creating dedicated spaces for Zillennials, the festival acknowledges the importance of the next generation in shaping the future of culture and media. Check out the official guide to get the most out of your weekend at the 2024 Essence Festival.
Read ‘Essence Festival 2024: JT Is Bringing City Cinderella Flavor To GU Kickback’
When Should I Start My Day With GU?
GU: Both Creator’s House and Kickback are located in The Sugar Mill, right across the street from the Convention Center. Creator’s House doors open at 10 am, and The Kickback begins at 2 pm.
What Panels Are Happening?
GU: Looking to get more informed on this year’s political landscape? Start your Friday, July 5th, with On The Ballot. We’re diving into why the 2024 election is crucial to shaping our future. Gain valuable insights and inspiration as Gen Z explores the intersection of politics and culture, highlighting the pivotal role of each individual in driving meaningful change.
If you’re looking to get real and raw, the Parental Advisory and Realitea panels are the must-attend places to close out your Creator’s House day one. Whether seeking advice on maintaining healthy friendships while juggling content creation or looking for inspiration to forge authentic connections in a digital landscape, podcast duo Pour Minds promises to entertain, enlighten, and leave you feeling inspired to embark on your love and creative adventures. Step into the spotlight with a few of your favorite social media personalities as they peel back the curtain on the highs and lows of life in the public eye in this candid conversation you won’t want to miss.
To close out the weekend on Sunday, July 7, start with Cut The Dupe; whether you’re an aspiring designer, entrepreneur, or fashion enthusiast, this conversation will equip you with exactly what you need to challenge societal norms and redefine the boundaries of style. Don’t miss this opportunity to glean wisdom from the trailblazers shaping the future of fashion. To end your day before the concerts, check out our DND franchise: Are You The Red Flag? Prepare to take a dive deep into the complexities of dating in your 20s. Join our live GU group chat for an engaging exploration of the trials and triumphs of modern relationships, from navigating messy situationships to understanding your own desires and boundaries.
What Is There To Do?
From the Let’s Talk About It franchise to Vitamin G, Creator’s House is getting real and raw with top influencers, entrepreneurs, and creators who share their experiences and insights into Zillennial trending topics. This experience is made for you, so treat this like your personal brand trip. Access state-of-the-art facilities designed specifically for content creation, allowing you to produce high-quality material for your social media and grow your following. We have special performances from JT, 4Batz, and Treety for Kickback to give our virtual besties the time of their lives at Essence Festival.
How Do I Make The Most Of My Time?
We know many of our mothers, aunties, and cousins grew up with Essence, and now GU is here to lead what the next era looks like through Creator’s House. Immerse yourself in the vibrant culture and find a new perspective on why this is a significant aspect of many Zillennials’ identities. GU Kickback is an essential Essence Festival season, providing an unmatched opportunity for Zillennials to immerse themselves in an auntie-free atmosphere. With sets from DJ Miss Milan, Siobhan Bell, and Dylan Ali, attendees can expect pulsating beats and innovative mixes that cater to what we’re playing nonstop today. Create lasting memories with like-minded people in a dynamic and energetic environment, making your time at the Essence Festival enjoyable and impactful.
Read ‘Essence Festival 2024: Hit Singles To Memorize From Our Kickback Performers’
About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.