After two successful years, #GUCreatorsHouse is back at the ESSENCE Festival of Culture™, and this time, we’re expanding the experience. In partnership with @r29unbothered, Girls United will host this year’s activation on July 5th and 6th at a new location: Common House New Orleans.
Now in its third year, GU Creators House remains a space designed with Gen Z and millennial creatives in mind. It’s a place to connect, create, and collaborate—whether you’re a content creator, entrepreneur, or simply someone who values culture and community. The event is free and open to those looking to engage meaningfully with others in the digital and creative space.
This year’s move to Common House brings a more curated, aesthetically-driven setting that aligns with the evolving identity of ESSENCE Festival’s younger audience. Along with the venue change comes a fresh lineup of programming meant to spark conversation, encourage innovation, and provide useful tools for creators at every stage of their journey.
Programming Highlights
GOING VIRAL: BECOME AN INFLUENCER IRL
This panel breaks down the realities of social media influence—from the science behind content strategy to real-time audience engagement. Panelists will demonstrate their insights by transforming an audience member into a digital standout live during the session.
WHAT THE TWITCH?
Featuring prominent Twitch creators, this session will explore how the platform is reshaping content consumption and community-building. Attendees can expect a mix of live gameplay, discussion, and reflection on the future of interactive entertainment.
MIC’D UP
This conversation centers on public visibility, online attention, and the impact of fame on mental health. Two media personalities will share their lived experiences and offer guidance on maintaining authenticity while navigating digital exposure.
PARTNER IN PRIME
Entrepreneurs and close friends discuss the challenges and successes of building businesses together. This panel will explore how to manage professional partnerships with personal relationships, offering insights on balance, communication, and long-term vision.
Whether you’re aiming to grow your brand, meet collaborators, or simply explore what’s next in digital culture, GU Creators House offers a thoughtful space to do it.
Visit essence.com/essencefest25 for full event details, and follow @essencegu_ and @r29unbothered for updates.