As the digital world around us continues to develop, lies the dramatic evolution of content beneath the surface. In previous years, content could be defined as simply recording and editing footage or uploading a funny skit on social media. However, the realm of new media is limitless, as human individuality and creativity consistently reinvent the magic of storytelling. What sparks people’s interest, and how do we keep them engaged?
The live-streaming platform Twitch has surged in popularity following the COVID-19 pandemic. With over 240 million active users, the digital service offers various interactive features for streamers to cultivate a community. Lately, Twitch has transformed into a multifunctional service, providing users and viewers entertainment beyond gaming. In Creator’s House 25 panel, “What the Twitch?,” streamer Zoe Spencer and the Vice President of Content for ESSENCE Magazine, Nandi Howard, unpack the ever-changing landscape of social media and content creation. Read more to find GU’s recap of the digital-savvy panel.
Although fostering a loyal audience across the internet has its perks, the downside to having an online presence can sometimes be overbearing. Moderator Rhyann Sampson asked the panelists how they often handle negativity and criticism online while continuing to show up for their audience. Howard mentioned the initial pressures of reading internet critiques but relayed her openness to receiving constructive criticism from audiences. “It’s all about uplifting the Black experience no matter who you are,” Howard commented. Being someone who livestreams, Spencer admitted to still learning how to navigate online negativity. “It’s a battle because you can’t fight the world,” she expressed.
During the discussion, Howard made sure to give Spencer her flowers for how she addressed recent online criticism. “How you’ve handled it is why you’re here,” the VP shared with Spencer. The Twitch streamer recently hosted the 2025 GU Kickback. “We love you over here, baby!,” Sampson and Howard agreed.
Spencer also mentioned her craziest viral moment yet: a male alter ego named Jamal. Attendees erupted into laughter as the streamer described the character’s separate fan base. The panel also mentioned how to balance being a content creator in Corporate America. “Meet your deadlines so they can’t say nothing,” Howard jokingly commented. Spencer gave listeners advice on how to build a Twitch audience, alongside her plans to host a month-long subathon. “Start small. You have to start on a different platform and create a community,” Spencer relayed. “Just pick up the camera. Anybody can do it, I swear,” she assured audiences.