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Home • Sports

When The Game Ends: Redefining Success For A New Generation Of Black Athletes

Black athletes are breaking free from the idea that success only happens on the court or field.
When The Game Ends: Redefining Success For A New Generation Of Black Athletes
By Nia Berkeley · Updated October 5, 2025

When you’re Black and talented, someone will notice you. If you’re Black and athletic, everybody does.

From youth leagues to national championships, sports have long been painted as a pathway out from poverty to of unsafe neighborhoods, or of being overlooked. Beneath the highlight reels and scholarship dreams lies a bigger question: why do so many Black kids grow up believing sports are the only way toward a successful life?

For many, sports don’t start as strategy. They start as safety. That first team becomes a second home. That coach becomes a second parent. Slowly, the game becomes a lifeline. At a young age, Black children begin carrying adult-sized dreams on their backs. The jersey isn’t just a uniform, it’s a ticket: to college, to a better life, to freedom.

There isn’t enough conversation about how early this begins. Black kids, some not even in middle school, are told to put their all into sports. They’re praised more for being athletic than curious, creative, or complex. Many are sold the idea that being physically exceptional is their best shot at being seen, loved, or safe.

The pressure doesn’t just fall on boys. Black girls are recruited early too trained to be disciplined and desirable, on the court, on the mat, or in the pool. From track stars to cheer captains, they’re expected to carry the weight of representation and redemption. The pressure may look different, but it cuts just as deep. What happens when that ticket doesn’t scan?

Only about two percent of college athletes ever go pro. Still, many were never told to prepare for anything else. They’re expected to train like Olympians, perform like students, and mature like adults. The pressure is unspoken, yet it’s everywhere. Families pray on your promise. Coaches push you past your limits. The world cheers only when you’re winning.

This story isn’t limited to boys with jump shots or football scholarships. It includes girls breaking records in track, dominating on the court, or pushing through 5 A.M. swim practices with no days off. It’s about young Black athletes of all genders being told their body is their biggest asset, and that success means constantly proving they deserve to be seen.

Much of this pressure stems from a larger truth that few want to say out loud: for Black people, success is often believed to be something earned through physical excellence rather than access or opportunity.

That belief didn’t come from nowhere it’s generational. For decades, Black families have seen how the system treats degrees, creativity, or ambition as optional, but talent on a field or court as profitable. From Jesse Owens to Serena Williams, Black athletes have made history while breaking barriers. Those breakthroughs often come with a double edge. Athletes become legends, but not always leaders. Their bodies are celebrated, while their minds are ignored.

The message sometimes said, sometimes simply understood is this: be exceptional in a way the world profits from, or risk being invisible.

The cycle is fueled by systemic racism, lack of generational wealth, and media narratives that frame sports as the most “acceptable” path to success. From ESPN documentaries to Instagram highlight reels, Black excellence is constantly tied to sweat, sacrifice, and spectacle. The shine is celebrated only when it entertains.

Many of us never hear, “You’d make a great engineer,” or “You’d be an incredible founder.” Instead, we hear, “You’ve got a crazy vertical,” or “You’re gonna be D1,” before we’ve even hit high school. The survival-based dreams passed down through generations make sports feel like the most realistic dream—not because we lack belief, but because we’ve seen what happens when society doesn’t believe in us.

The school system doesn’t help much either. Counselors are more likely to suggest athletic scholarships than academic ones. Teachers often notice talent on the court before brilliance in the classroom. For Black students, real support often doesn’t show up unless they’re excelling physically. The rest fall through the cracks. Speed, strength, and potential shouldn’t be the only traits we’re allowed to take pride in. Athleticism can’t be the sole identity. When the game ends—whether due to injury, burnout, or rejection—what remains?

For many, the answer is silence. Depression. Lost time. A sense of failure that has nothing to do with talent and everything to do with how society defines worth. Sports weren’t just a hobby—they were the future. When that future fades, it feels like the entire world is disappointed. Some athletes pivot. They transfer schools. They change majors. They launch businesses. Others spiral—struggling in silence, unsure of who they are without the structure, the applause, or the sense of purpose. The discipline they gained doesn’t always carry over when the team, coach, and schedule disappear. It takes work to unlearn the belief that your value lies only in performance. It also takes incredible strength to begin again.

Former NBA player and Utah Jazz assistant coach Keyon Dooling has seen both sides of that experience. “As a former NBA coach, oftentimes, many of us view sports as our only way out,” he tells Girls United. “From playing sports, you learn so many transferable skills—teamwork, hard work, discipline, resilience, resourcefulness, camaraderie, giving yourself to something bigger than yourself.”

He also speaks openly about the emotional fallout many athletes face once their playing days are over. “When your athletic time clock expires, it can be a very vulnerable time,” he says. “The burnout is real, the transition is real, but there is light at the end of the tunnel.”

Chicago Bulls guard Dalen Terry echoes that sentiment, reflecting on the emotional weight of dreaming big at a young age. “From the day I was born, I was surrounded by things that led to my love for the game,” he says. “At six years old, I wrote down that I wanted to become a legend. I never dreamed small.” Terry admits there are lessons he wishes he’d learned earlier—especially around money. “If I could do it all over again, I would’ve sharpened my money skills before I began to earn at a high level, not after.”

NFL tight end Pharaoh Brown of the Miami Dolphins offers another perspective. “Nobody around me had ‘made it out,’ so I didn’t even know what was possible,” he says. “It wasn’t until I started traveling with AAU ball that I saw there was more to life.” His one wish: “That someone had taught me balance—how to manage time and how to carry yourself in a billion-dollar industry. It would’ve saved me a lot of mistakes.”

Despite the statistics, a new generation of Black athletes is reclaiming their narratives, and Deja Kelly is leading the way.

When The Game Ends: Redefining Success For A New Generation Of Black Athletes

After four standout seasons at UNC-Chapel Hill and a graduate year at Oregon, Kelly went undrafted in 2025 but refused to let that stop her momentum. She signed a training camp contract with the Las Vegas Aces, continued building her brand, and made waves as a sideline reporter for Big Ten Network. She also launched NILOSOPHY, her YouTube series spotlighting life as a student-athlete, and walked in two New York Fashion Week shows.

“My mom and dad played ball, and my mom was my first basketball coach, so I’ve been around the sport since a very young age,” Kelly tells Girls United. “She never pressured me into it, but once I realized I loved the game, I wanted to do everything in my power to succeed and she supported me every step of the way. That support taught me early that if I wanted something for myself, I had to go get it. So that’s how I move.”

That same mindset has allowed her to redefine what being an athlete looks like today. “I always say, be authentic to yourself,” she says. “Everything I’ve done outside of playing basketball my broadcasting career, walking in New York Fashion Week these are things I’ve always wanted to do. I’m getting the opportunity because I continue to put myself out there in an authentic way, and people are receptive to that.”

When The Game Ends: Redefining Success For A New Generation Of Black Athletes

She has also poured her success back into her community—creating a youth basketball camp and buying a home for her mother, brother, and grandmother to provide the stability she once dreamed of.

Black Gen Z athletes are rewriting the script. Some are launching businesses while still in school. Others are leaning into therapy, mentorship, or creative work that lights them up as much as competition once did. The system, however, hasn’t caught up. There’s still a lack of support for student-athletes transitioning out. Mental health resources remain limited. Identity exploration is often overlooked.

There is no shame in shifting paths. No shame in stepping away from something that once saved you. No shame in missing the game and still knowing you’re better off without it. Black athletes can honor what sports gave them and still build a life that doesn’t revolve around the game. They deserve to define success on their own terms. This new generation is doing exactly that.

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