Festival season serves as a pivotal platform for young, upcoming artists to showcase their talents and gain visibility. For many performers, this can lead to increased media attention, new stans, and opportunities to create memorable bonds with fans. Lollapalooza in Chicago exemplifies how a major festival can foster a supportive and inclusive community for the next generation of talent. The deliberate mix creates an atmosphere where new artists can thrive, sharing the stage with well-known performers and drawing in crowds that might otherwise be hard to reach.
From household acts like Megan Thee Stallion and SZA to emerging artists like Sexyy Red and BigXthaPlug, the Lollapalooza stage is meant to bring different fanbases and musicians together for a moment of unity and discovery for everyone attending the festival. Check out some of the notable Zillennial talent coming to the stage for Lollapalooza weekend.
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FLO
With a new single coming this month, Flo is entering a new era with their music, style and artistry. Starting their journey digitally through their viral song “Cardboard Box,” the UK girl group continues to flourish through their musical journey.
BigXthaPlug
Coming fresh off an XXL Freshmen moment, BigXthaPlug is on the rise as one of the newest rappers to watch. The Dallas, Texas native is bringing his southern flair through each track and has the potential to become a new, fresh face in hip-hop.
Tyla
The Grammy-winning songstress continues to set the scene and take us on a journey of her South African style through songs like “Water,” “ART,” and her new viral smash “Jump.”
Megan Thee Stallion
The H-town Hottie is having a stellar year, from a sold-out tour to her third studio album, Megan. She continues to solidify her name in the industry not only as a bonafide artist but a performer as well.
Sexyy Red
The hood’s hottest princess, Sexyy Red, will hit the Lollapalooza stage this weekend, bringing all the vibes through songs like “Bow Bow Bow (F My Baby Dad),” “Get It Sexyy,” and more that’s bound to add flavor to your playlist.
RAYE
Known for her viral hit “Escapism,” RAYE is coming to deliver showmanship on the stage and, through her live music experience, bring OG listeners and new fans into her world as an artist.
Victoria Monét
The singer-songwriter broke the internet with her song “On My Mama,” her stardom continues to take off through each performance. Victoria Monét is set to put on a stellar show this weekend, from her live vocals to intense choreography.
SZA
Coming off the high of her sophomore album SOS, SZA is coming to bring her new era to life through her show at Lollapalooza, prepping her fans to sing along to popular songs from Kill Bill to The Weekend.
Infinity Song
This family band brings a fusion of all genres in music through their new album, Metamorphosis Complete. Fans indulge in live music through instrumentation and melodies and see a true family bond on stage.
Savannah Ré
With songwriting collaborations with artists like Babyface, Jessie Reyez, and Normani, Savannah Ré is a rising star in R&B. Savannah’s latest pack of songs, “Something/Someone New,” debuted on Spotify’s ‘Mood Ring’ playlist, showcasing her talent for authentic and emotionally resonant music.
About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.