Sometimes, insomnia rewards you with being able to witness a Beyoncé post in real time. The Pop music icon shared early Monday morning confirming a presence on the on the football field, very reminiscent of her 2016 halftime announcement. Going back to Texas, she’s set to headline the halftime show for the NFL’s inaugural Christmas Day game, a matchup between the Houston Texans and the Baltimore Ravens. The game will be exclusively streamed on Netflix.
This will be Beyoncé’s third NFL halftime show performance, following her legendary Super Bowl appearances in 2013 and 2016. The “Cowboy Carter” era has been a triumph for the “16 Carriages” singer and fans are eager to see how she will incorporate the album and potential visuals into her appearance. Speculation is rife that she might bring out special guests from the album to join her on stage.
Netflix’s partnership with the NFL has been a significant move to attract a younger audience and expand its content offerings. The streaming giant is investing heavily in live sports, and the Christmas Day game is a prime opportunity to showcase its capabilities.
However, Netflix has faced some challenges in streaming live sports events. Issues with buffering, lagging, and loading times have plagued some of their previous broadcasts, particularly with their latest streaming of the boxing match between Mike Tyson and Jake Paul. Despite these setbacks, the platform is confident that it can deliver a seamless viewing experience for Beyoncé.
As the countdown to Christmas Day begins, what better present to open than a live viewing of Queen Bey herself?