If you’re heavily online, you’ve probably seen ads for a new trending product: full-body deodorant. From Lume to Dove, the overflow of antiperspirants used on the entire body has grown throughout the year, specifically just in time for the summer. Now, does that mean these products eliminate the need to shower? Absolutely not, but it can help those who endure a lot of sweating. “A full-body deodorant is a product that can be applied to the entire body, especially areas where there are sebaceous glands that omit sweat or odor,” says esthetician Meka Mathis.
As summer temperatures rise, people have turned to full-body deodorants to stay fresh and odor-free throughout the day. Traditional deodorants have been advertised strictly for underarm use. Still, the rising awareness of whole-body hygiene has started a shift towards products designed for those who experience heavy perspiration. According to Fortune Business Insight, the global deodorant market was valued at $25.61 billion in 2023 and is projected to grow from $26.96 billion in 2024 to $42.18 billion by 2032.
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You may have seen numerous TikTok and Instagram reels of people opening up about their experiences, but the first step is always to consult with an expert and specialist. According to dermatologist Susan Massick, you are prone to skin irritation when using different ingredients in products that solely want to mask odor instead of eliminating it. This trend of full-body deodorants is driven by the desire for sweat and odor control, especially during summer activities. Full body deodorants are advertised as gentle yet effective, catering to the back, chest, feet, and even intimate regions.
Still, it’s important to note that full-body deodorants are not meant for all body parts, including the inside of the genitalia. Remember, the product is only meant for external use. According to Mathis, the rise in people grabbing full-body deodorants and adding them to their carts is due to increased body secretion and the weather getting warmer throughout the summer. These products are now available in various forms if you consider testing the full-body deodorant trend. Brands are also tapping into the growing trend of personalized skincare, offering products that cater to different skin types and looking at sensitivity types.
Thanks to social media, people are becoming more health-conscious and focusing on hygiene routines. As a result, full-body deodorants have become the newest trend and are not just a fad but a lasting addition to the personal care market. Are you looking to test whether these new deodorants are worth implementing into your routine? Check out these recommendations to add to your cart.
About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.