Essence gu™
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
  • Privacy Policy
  • Terms of Service

Subscribe to Trending News

Our weekly newsletter with the latest celebrity news, fashion updates, interviews and exclusive offers!

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy. By supplying your cell phone number, you consent to receive marketing messages from ESSENCE. Please note that standard messaging rates apply from your provider.
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
Home • Feedback

Résumé Rundown: Rob49

The 25-year-old credits his NOLA background for the hype surrounding his music
Résumé Rundown: Rob49
By Kenyatta Victoria · Updated June 25, 2024

New Orleans native Rob49 always had a Southern flavor that helped him stand out as a musician. What started as playful fun in the studio with his friends during the pandemic blossomed into a greater gift, leading him to rap—and now his music has infiltrated a new era of his hometown’s culture. We caught up with the rapper to discuss his collaboration with Lil Wayne and get his tips on entering the industry.

This story originally appeared in the July/August 2024 issue of ESSENCE magazine on stands June 25.

Girls United: What was your first job, and what skills did you learn there that have guided your career?

Rob49: I worked at Subway—and knew I didn’t want to work another job, so I knew I needed to work hard at music.

GU: When did you know you wanted to become an artist?

Rob49: When I was in college, I saw someone riding to my music— but I hadn’t officially dropped yet, so it must’ve been getting sent out to people. I was like, Wow, people like this, so I kept going.  

GU: You recently collaborated with fellow NOLA veteran Lil Wayne. How was that moment, getting to work with him, and how does he continue to inspire your artistry? 

Rob49: I remember everything. I was in D.C. and woke up to the song we made, and I did not believe I had a song with Wayne. I couldn’t believe it, and I was excited. It was lit being on the set. I was like, This is really Lil Wayne. As far as inspiring me, he’s a good rapper, so he makes me better.

Résumé Rundown: Rob49

GU: How do you continue to stay inspired, and what creative space would you say you’re in for this year?

Rob49: Wanting to get better inspires me—because I hadn’t been making music, but now I’ve started. I have so many songs done and am about to turn my mixtape in. I’m here to offset everything everybody has going on. I’m not just trying to go with the flow. I want to do some different things.

GU: With social media ever-present, do you feel like there is added pressure on artists coming up in the digital age?

Rob49: Lately, I’ve been thinking you just need to do you. Some people will like it, and some people won’t—and I will just do what I want and feel inspired to do.

GU: What advice would you give aspiring Gen Z artists, specifically those from New Orleans, looking to break into the music industry?

Rob49: Keep being you. I looked at a lot of people’s success stories and put that into what I was doing—so Gen Z artists should continue to do that, too.

Get performance-ready with Rob49’s essential items:

Résumé Rundown: Rob49
01
01 Ralph Lauren 3-Pack Boxer Briefs
Available at ralphlauren.com
47 Shop Now
02
02 Nike Air Force 1 ’07
Available at nike.com
115 Shop Now
03
03 Casablanca Laurel Track Pants
Available at saksfifthavenue.com
845 Shop Now
04
04 Essential 3-Pack Tees
Available at paperplane.shop
65 Shop Now
05
05 Rick Owens Gethsemane Gethshades
Available at rickowens.eu
400 Shop Now

Photo credit: Ivan Eremin

About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.

TOPICS:  music resume rundown Rob49
We independently evaluate all recommended products and services. If you click on the links we provide, we may receive compensation.
Stacey Abrams Talks Trump’s Futile Attempts To Overthrow Georgia Election Results

COMPANY
INFORMATION

OUR COMPANY
CONTACT US
JOB OPPORTUNITIES

SUBSCRIBE

NEWSLETTERS
DISCOVER MORE EVENTS
Follow Us

MORE ON
ESSENCE GU™

HOME
RELATIONSHIPS
BEAUTY
HAIR
FASHION
EVENTS

ESSENCE GU™ is part of ESSENCE Ventures

ESSENCE GU™ may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Ventures. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms