Essence gu™
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
  • Privacy Policy
  • Terms of Service

Subscribe to Trending News

Our weekly newsletter with the latest celebrity news, fashion updates, interviews and exclusive offers!

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy. By supplying your cell phone number, you consent to receive marketing messages from ESSENCE. Please note that standard messaging rates apply from your provider.
  • FASHION
    • FASHION NEWS
    • ACCESSORIES
    • FEATURES
    • FASHION WEEK
  • BEAUTY
    • SKIN
    • MAKEUP
    • HAIR
    • NAILS
  • ENTERTAINMENT
    • GU JAMS
    • FILM
    • TV
    • RADIO
    • BOOKS
    • TECH
    • SPORTS
  • WELLNESS
    • RELATIONSHIPS
    • SEX
    • HEALTH
    • FOOD
    • ASTROLOGY
  • BUSINESS
    • ENTREPRENEURSHIP
    • MONEY
    • CAREERS
    • ADVICE
  • FEEDBACK
    • NEWS
    • IDENTITY
    • ACTIVISM
    • POLITICS
    • LET’S TALK ABOUT IT
  • SHOPPING
    • FASHION
    • BEAUTY
    • TECH
    • LIFESTYLE
  • Videos
  • GU Summit 2024
  • ESSENCE.COM
  • SUBSCRIBE TO NEWSLETTER
Home • ESSENCE Festival of Culture

Here's The Official Moodboard For The Kickback Day Party

Get your content, glam and crew ready for July 6, 2024
Essence Festival 2024: Treety Shuts Down The Kickback Stage With Epic Performance
By Kenyatta Victoria · Updated June 12, 2024

Your virtual big sister is back for your favorite time of year: GU Kickback. This year, on July 6, 2024, at the Sugar Mill, we’re doing things with a twist. Instead of a nighttime occasion, we’re switching it to an all-day affair. As Girls United, we’re already known for our disruption and down-for-anything energy, so why not bring our core audience a new and fun experience for Essence Festival 2024?

The Girls United Kickback is the exclusive day party you need to be at if you’re looking to put a face to the next generation of Essence Festival. Of course, this is still an auntie-free zone, so expect a lit lineup, TikTok-worthy moments, and a VIP vibe you won’t get anywhere else. Through this experience, GU aims to cement this day party as the main attraction to Gen Z and Millennials looking for fun and entertainment and to dive into authentic NOLA culture.

Read ‘Here’s A Sneak Peek Of Creator’s House Conversations’

With a lineup featuring some of the hottest artists and DJs, attendees are guaranteed an immersive musical experience, and there’s something for everyone to enjoy this year. The GU Kickback is not just about entertainment; it also serves as a platform for cultural expression and community building. In the spirit of the Essence Festival, which already celebrates Black culture and achievement, GU is here to usher and highlight emerging talents and provide a space for young creatives to showcase what Essence looks like in the next 30 years.

Kickback’s seamless integration of community and content is exactly why this is the place to be. Made for us, by us, Kickback is where you can make new friends and snag the best content through our interactive activations and photo moments throughout the day. Still, with just a month away, we know now is the time to get your looks, technology, and mood boards together to be on point all weekend. Check out the official GU Kickback starter kit and add these items to your cart.

Purchase your Kickback Ticket Here

01
01 Gbemi Bria Lilac Philosophy Tee
This classic mesh tee will be the perfect foundation for any accessorized look for day party vibes. Available at gbemi.co.uk
72 Shop Now
02
02 MICAS Multi Pocket Rolled Hem Wide Leg Cargo Jeans
For those into street style fashion, having staple cargo jeans is a must for a any function and has a comfy essence to any look you put together. Available at shopmicas.com
48 Shop Now
03
03 Coach Mini Payton Bag
A mini bag during the day is a must so you can store your lip gloss, phone and other necessities while being a hot girl at Kickback. Available at coachoutlet.com
79 -58% Shop Now
04
04 LORVAE Rizz Blush Shades
The NOLA heat is no joke, so don’t forget to add some stylish shades to your look to protect those eyes, but also turn heads. Available at lorvae.com
85 Shop Now
05
05 Zara Balloon Mini Skirt
The trendy balloon mini skirt is effortless and cute for an all day affair like GU Kickback to feel comfy while you mingle. Available at zara.com
40 Shop Now
06
06 Rollda Cowboy Boots
In the era of Cowboy Carter of course we’re tapping into the southern roots, so add these classic cowboy boots to your inspo board. Available at amazon.com
62 Shop Now
07
07 Pretty Little Thing Hot Pink Halterneck Bodycon Dress
You can never go wrong with a classic Barbie pink dress and Pretty Little Thing has you covered with the Hot Girl halter dress for the summer. Available at prettylittlething.us
9 -55% off Shop Now

About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.

TOPICS:  Essence Festival GU Kickback
We independently evaluate all recommended products and services. If you click on the links we provide, we may receive compensation.
Stacey Abrams Talks Trump’s Futile Attempts To Overthrow Georgia Election Results

COMPANY
INFORMATION

OUR COMPANY
CONTACT US
JOB OPPORTUNITIES

SUBSCRIBE

NEWSLETTERS
DISCOVER MORE EVENTS
Follow Us

MORE ON
ESSENCE GU™

HOME
RELATIONSHIPS
BEAUTY
HAIR
FASHION
EVENTS

ESSENCE GU™ is part of ESSENCE Ventures

ESSENCE GU™ may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Ventures. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms