Your virtual big sister is back for your favorite time of year: GU Kickback. This year, on July 6, 2024, at the Sugar Mill, we’re doing things with a twist. Instead of a nighttime occasion, we’re switching it to an all-day affair. As Girls United, we’re already known for our disruption and down-for-anything energy, so why not bring our core audience a new and fun experience for Essence Festival 2024?
The Girls United Kickback is the exclusive day party you need to be at if you’re looking to put a face to the next generation of Essence Festival. Of course, this is still an auntie-free zone, so expect a lit lineup, TikTok-worthy moments, and a VIP vibe you won’t get anywhere else. Through this experience, GU aims to cement this day party as the main attraction to Gen Z and Millennials looking for fun and entertainment and to dive into authentic NOLA culture.
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With a lineup featuring some of the hottest artists and DJs, attendees are guaranteed an immersive musical experience, and there’s something for everyone to enjoy this year. The GU Kickback is not just about entertainment; it also serves as a platform for cultural expression and community building. In the spirit of the Essence Festival, which already celebrates Black culture and achievement, GU is here to usher and highlight emerging talents and provide a space for young creatives to showcase what Essence looks like in the next 30 years.
Kickback’s seamless integration of community and content is exactly why this is the place to be. Made for us, by us, Kickback is where you can make new friends and snag the best content through our interactive activations and photo moments throughout the day. Still, with just a month away, we know now is the time to get your looks, technology, and mood boards together to be on point all weekend. Check out the official GU Kickback starter kit and add these items to your cart.
Purchase your Kickback Ticket Here
About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.