Rihanna’s Savage x Fenty Lingerie Line Is Worth $1 Billion

Is there anything RiRi can’t do?

It seems like every week Rihanna reminds us why she continues to remain on top. Yesterday Forbes announced that the singer’s lingerie label Savage x Fenty has reached $1 billion in equity. Reporting that a series of funding recently raised by the private equity firm L Catterton, a company LVMH has a stake in, raised its value. In 2020, the brand saw a revenue growth of over 200% and its inciting VIP membership also grew an additional %150.

Just last week it was reported that Rihanna’s luxury label Fenty was paused, but that there would be a greater push for her other projects in beauty and the retail space. While the internet reacted in various ways about her clothing line coming to a halt, almost unanimously Rihanna’s supporters agreed that her Fenty Beauty, Savage x Fenty, and newly launched Fenty Skin were the most valuable in monetization. The pop star’s inclusive approach to her various business endeavors have created a shift within the beauty and loungewear space. From shade range to size, Rihanna is speaking to the moment with her products.

In a series of reports, Rihanna is predicted to be the global lingerie market leader by 2025. While the fashion industry was hit poorly due to COVID-19, the “Work” singer scored big with her intimate selects.

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