Besides video editing skills and storytelling techniques, content creation requires a unique asset that wields the power to make or break content. Creating content with your distinct voice draws viewership by displaying authenticity and cultivating a dedicated audience. Additionally, content collaboration can foster enhanced creativity and expand market reach.
For sibling content creators, Casey and Sydney Winbush, their journey to TikTok stardom didn’t involve a straightforward approach. Together, the creators have almost 3 million followers combined on the short-form video app. The sisters chose to develop their platforms individually before incorporating comedic sibling content that strengthened their fan base. In the Creator’s House 25 panel, “Partner in Prime,” the Winbush sisters spoke with GU about their content creation journeys and how they each highlighted their bond online. Here’s how Casey and Sydney Winbush became one of the funniest sibling duos on TikTok.
To some individuals, collaborating with a sibling through a joint venture entails problems. However, the sibling duo considers it beneficial. “Our bond is very similar to what we show on social media,” Casey told GU. Though naturally, when disagreements over content do arise, the creators embrace open communication to gain insight into each other’s perspectives. “Just being honest, and depending on which content is going on whose page, is leading the conversation,” she said.
Since the duo’s content is mainly improv skits, Sydney admitted that most videos do not require a lot of intricate planning. Relishing the humor is crucial. “We did this video where we were talking about the Magic School Bus. It was a conversation we were having, and we were like, ‘Let’s tape this because it’s so dumb,’” Sydney joked.
Moreover, getting an idea is only the beginning. Pushing past the social discomfort and fear of rejection is the hard part. With my videos, sometimes filming them is odd,” Casey lightheartedly relayed. [When filming with each other], you have to just trust the process.”