Frankie Bleu is a force. The Houston-based creative and viral internet star has captivated the digital world with their unapologetic flair, signature catchphrases, and ability to merge fashion, humor, and authenticity into every frame. Whether they’re giving us a viral “hell yeah” moment or serving a rich look with their fashion line Rich Etiquette, Frankie is always going to show up as themselves—loud, stylish, and refreshingly real. And now, Frankie is bringing all of that energy to ESSENCE Festival of Culture as the official host of GU’s Creator’s House.
With roots in styling and a personality made for the spotlight, Frankie Bleu’s journey is as inspiring as it is entertaining. Their presence online feels organic because it is—a direct reflection of who they are offline. From curating unforgettable moments in Houston nightlife to turning everyday content into viral moments, Frankie has found a way to blend their passions into a platform that resonates with thousands. Their “hell yeah” audio may have shot up the TikTok charts, but it’s their consistency, creativity, and cultural impact that keep the momentum going.
We caught up with Frankie ahead of GU’s Creator’s House events to talk all things content creation, community, and what it means to be at the forefront of a new wave in Black internet culture. Here’s what they had to say.