Stormi Steele, the founder and CEO of Canvas Beauty Brand, is no stranger to making big moves in the beauty world. But her latest announcement might just be her most exciting yet. Steele is officially teaming up with Rihanna’s Fenty Beauty for a first-of-its-kind collaboration—and it all kicks off this week.
On Friday, June 6 at 3:00 PM ET, Steele will go live on TikTok Shop for a special “Get Ready With Me” session where she’ll introduce two brand-new, exclusive product bundles: the Steele Hair Bundle and the Steele Lip Bundle. The collab brings together the best of both brands—Canvas Beauty’s high-performance hair care and Fenty Beauty’s fan-favorite lip products.
For Steele, this moment is more than just a business milestone—it’s deeply personal.
“There are brands you love, and then there are brands that inspire you—especially ones led by strong, creative founders,” she said. “Fenty Beauty is that for me. Watching Rihanna bring her ideas to life in such a bold and fearless way has always been a huge inspiration. I still remember placing my very first Fenty order when the brand launched. And fun fact: I was wearing Fenty in the first video that ever went viral for Canvas Beauty.”
Steele’s journey to this point hasn’t been overnight. Over the past few years, she’s built one of the most recognizable beauty brands on TikTok. Her authentic storytelling and engaging presence have helped her connect with millions of customers around the world. In June 2024, she made history by becoming the first TikTok creator to earn over $1 million in sales during a single livestream. She followed that up by generating $3 million during Black Friday—solidifying her position as TikTok Shop’s number-one beauty seller in both the U.S. and the U.K.
Her success isn’t just about numbers—it’s about trust. Steele has built a community that truly believes in her products and her message. And now, with this collaboration, she’s opening a new chapter that brings her journey full circle.
“This partnership means so much to me, not just because I’m a longtime fan of Fenty, but because it shows what’s possible when you stay true to your vision,” she said. “To now sit at the table with a brand I admire so much is something I’ll always be grateful for. NAVY 4L.”
The TikTok Shop Live will offer viewers an inside look at the new bundles and a chance to hear directly from Steele about how the collaboration came together. It’s also an opportunity to shop the exclusive products before they sell out—because with two powerhouse brands behind them, they won’t last long.
Whether you’re a longtime supporter of Canvas Beauty, a Fenty Beauty fan, or just love seeing innovative women come together, this is a moment worth tuning into.
Catch Stormi Steele live on TikTok Shop, Friday, June 6 at 3:00 PM ET.