Mark your calendars because from Friday, July 4th, to Sunday, July 6th, GU is bringing back the must-attend festival of the summer—bigger and better than ever. Expect an unforgettable weekend filled with interactive brand activations, thought-provoking panel conversations featuring your favorite influencers, and high-energy performances from the hottest artists of the season.
Last year, we set the bar high with major influencer sightings from some of the biggest names in the game. Raymonte, Clarke Peoples, and the Pour Minds duo were all in the mix, making it one of the most talked-about weekends of the summer. This year, we’re taking things to the next level with even more must-see moments, exclusive experiences, and surprises in store.
Unmissable activations featuring immersive brand experiences, exclusive merch drops, and interactive moments that bring festival culture to life in new and exciting ways. Influencer panels where you can hear firsthand from some of the most influential voices in music, culture, and entertainment. They’ll be sharing their insights, personal journeys, and behind-the-scenes moments that you won’t hear anywhere else.
The Kickback, our legendary after-hours event, returns for another unforgettable night with a curated lineup of the most talked-about artists and DJs of the summer. Star-studded performances with a lineup that will have everyone talking. Whether you’re a fan of hip-hop, R&B, or the latest viral sounds, this year’s performers are set to make waves. Last year’s set with 4Batz and JT was just the beginning, and this year’s lineup is guaranteed to be even bigger.
Be the first to know by signing up now for festival updates. Subscribers will get exclusive access to lineup drops, special event announcements, and early ticket sales before they open to the public. Tickets for The Kickback go on sale this spring. With last year’s event selling out fast, demand will be even higher this time around, so make sure you’re ready to secure your spot.
Subscribe to our newsletter here to stay in the loop and lock in your place at this year’s festival.