En Route, the NYC-based jewelry brand loved by Gen Z, has teamed up with stylist and digital creator Sierra Rena for a new collection that combines a sense of playfulness with bold, modern style. Rena, known for her work with stars like SZA, Tyla, and Coi Leray, as well as her collaborations with brands like Adidas, Givenchy, and Nike, brings her distinctive vision to life in this new jewelry line, set to be one of the standout collections of 2025.
“Accessorizing is extremely vital,” Rena tells GU. “The absence of jewelry when needed can break an outfit. Layering is not just for clothes, but accessories too. Tones of gold and silver are an easy way to elevate a look.”
The Sierra Rena x En Route collection blends a variety of influences—from the charm of balletcore to the edgy feel of street style. At the center of this collection are bow necklaces, rings, and earrings—pieces that are both delicate and bold. “The playfulness in this collection is what I love the most,” says Rena. “I wanted to design a collection that makes wearing my jewelry an experience. These pieces are meant to elevate any outfit with a unique touch.” The collection features satin bows in black and pink, decorated with polka dots and accented with gold details. For those looking for something a little different, the pieces also come in metallic finishes. These versatile accessories can easily be paired with casual outfits, like a hoodie, or dressed up with a sleek top.
The bow necklace is one of the key pieces in the collection. It’s designed to bring movement and individuality to any outfit, making it easy to stand out.
Sierra’s collaboration with En Route also reflects her approach to blending different influences in her work. “En Route approached me with the idea for the collaboration, which was very reassuring and a reminder that my creativity and style are being recognized around the world,” she explains. “Working with them has been incredible. They gave me full creative control over everything—from packaging and branding to the photoshoot. The whole experience exceeded my expectations, and I’ll always remember it as I continue to grow in my career.”
For Sierra, bows have always been more than just a design element—they’re personal. “Bows have always felt playful and nostalgic to me,” she says. “I did ballet when I was younger and would be full of bows. So designing a collection around them connected me to my inner child. It felt natural to blend the past and present in today’s fashion space.”
The Sierra Rena x En Route collection is an exciting mix of modern style and personal significance. These jewelry pieces are designed not only to complement outfits but to express something unique about the person wearing them. Whether you’re dressing up or down, these accessories can help complete any look with a touch of personality and flair. As we await the restock, check in with Enroute for more updates.