Obé is revolutionizing how Black women approach swimming and hair protection with its innovative swimwear and accessories. The business started as a promise from a mother to a daughter—a vow that healthy hair protection for her daughter and all the women and girls to find their place in the water—without adverse effects on their hair, just peace and the opportunity for a better quality of life. Danielle Obé’s journey has led her to Chair and cofound the Black Swimming Association after recognizing the inequalities in aquatics for marginalized communities and starting her innovative swim cap line.
Traditionally, swimming and maintaining healthy hair have been challenging for Black women, as chlorine and salt water can damage textured hair. Obé addresses these concerns head-on with a collection designed to protect and preserve natural hair. “We spend a lot more on our hair and skin care because [other products] are initially primed more for non-Afro-Caribbean skin,” she tells GU. “I firmly believe that until we become the architects and custodians of the change, we need to see through our lived experiences; we cannot educate someone else or get them to appreciate the value of what we have to offer.”
Their swim caps and protective swimwear feature advanced materials that are both functional and stylish. They provide a secure, comfortable fit that minimizes water exposure and reduces damage In addition to its commitment to hair protection, Obé brings a fresh and modern approach to swimwear design. “So it’s important for brands to know that the diversity and the inclusivity that we drive and push for is not necessarily from thinking about it from a race and a racial impact,” she says. “It’s thinking about the value in our community when we are embraced and cared for, for our own uniqueness.”
Recognizing the unique needs of Black women, the brand combines cutting-edge technology with fashion-forward aesthetics. The swim caps are crafted from high-quality waterproofing properties and an innovative design that helps you enjoy the water without compromising your hair health. The design ensures a snug fit without causing discomfort or breakage. They are thoughtfully designed to be thin and stretchy while being durable and waterproof. “I understand the place of water in life and its very essence, and I don’t think that there is an appreciation of the depth of that loss of connection with us and our hair,” she says.
At the same time, their swimwear incorporates fabric technology that resists chlorine and offers superior coverage. This thoughtful design ensures that women can enjoy swimming without compromising on style or comfort. “Water safety and drowning prevention ties into that,” she says, “If you also think about it from a mental, physical and emotional well-being, the connection with the water also reduces and helps to deal with long-term illnesses and conditions, and we all have to find our place in the water safely, and part of that is that education and awareness that we need products that are suited to us.”
Obé’s dedication to inclusivity and representation sets it apart in the industry. The brand focuses on functional solutions and celebrates Black beauty by offering various products catering to needs. By featuring diversity, Obé empowers women to embrace their natural hair and feel confident while engaging in water activities. This representation is crucial in fostering a sense of belonging and encouraging more women to enjoy swimming without hesitation.
Ultimately, Obé is more than just a swimwear brand; it is a game-changer in hair care and wellness for Black women. By addressing the community’s specific challenges and offering innovative solutions, Obé is setting a new standard in the industry. Their commitment to combining functionality with fashion while promoting inclusivity makes them a trailblazer in redefining how Black women interact with water sports and hair care.
About the Author: Kenyatta Victoria is the lead writer for Essence GU, working on all things pop culture, politics, entertainment and business. Throughout her time at GU, she’s garnered devoted readers and specializes in the Zillennial point of view.